Privacy policy
PRIVACY POLICY
Last updated: 22 October 2026
Your privacy matters to WESTMERE.
This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit thewestmere.store (the “Site”), place an order, contact us, subscribe to marketing or otherwise interact with WESTMERE.
It also explains the choices and rights that may be available to you depending on where you live.
WHO WE ARE
WESTMERE is a trading name of:
ALX GLOBAL ECOM LIMITED
A private limited company registered in England and Wales
Company number: 16775534
Registered office:
275 New North Road
London
N1 7AA
United Kingdom
Email:
ALX GLOBAL ECOM LIMITED is responsible for the personal information described in this Privacy Policy where applicable law treats us as the controller or responsible organisation.
THE INFORMATION WE COLLECT
The information we collect depends on how you interact with WESTMERE.
Information you provide directly
This may include:
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your name
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email address
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phone number, where you choose or are required to provide one for delivery
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delivery address
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billing address
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account details
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products, sizes, colours and quantities ordered
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payment and transaction information
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messages you send to customer support
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return and refund requests
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photographs you send in connection with damaged, incorrect or faulty products
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newsletter and marketing preferences
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information submitted through forms on the Site
Order information
When you place an order, we process information necessary to:
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identify your order
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take or confirm payment
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fulfil your purchase
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arrange shipping
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provide tracking
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communicate about delivery
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process cancellations, returns and refunds
Information collected automatically
When you browse the Site, certain information may be collected automatically.
This can include:
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IP address
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browser type
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device type
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operating system
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device identifiers
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approximate location
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pages viewed
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links clicked
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referring website
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products viewed
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items added to or removed from your cart
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checkout activity
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session information
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cookie and pixel identifiers
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interactions with advertisements or marketing campaigns
More information about cookies and similar technologies is available in our Cookie Policy.
PAYMENT INFORMATION
Payments are processed through secure third-party payment providers, including payment services made available through Shopify.
Your complete payment card number is not stored directly by WESTMERE.
Payment providers may independently process information required to:
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authorise transactions
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detect fraud
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process refunds
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comply with financial and regulatory obligations
Their processing may also be subject to their own privacy policies.
HOW WE USE YOUR INFORMATION
We use personal information only where we have a legitimate and lawful reason to do so.
To process and fulfil your order
We use your information to:
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process payment
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confirm your order
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prepare products for dispatch
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deliver your order
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provide tracking information
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manage cancellations
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process returns and refunds
This processing is generally necessary to perform our contract with you.
To provide customer support
We use information to answer questions, investigate delivery problems, resolve product issues and help with returns or refunds.
To communicate with you
We may send transactional communications including:
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order confirmations
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shipping updates
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tracking information
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return updates
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refund confirmations
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important information affecting your purchase
These are service communications rather than promotional marketing.
To prevent fraud and keep the Site secure
We may use information to:
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detect suspicious activity
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prevent fraudulent payments
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protect customer accounts
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protect WESTMERE systems
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investigate misuse of the Site
This may involve automated fraud screening provided by Shopify, payment processors or other commerce providers.
To comply with legal obligations
We may process and retain information where necessary for:
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accounting
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tax
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regulatory requirements
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fraud prevention
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dispute resolution
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responding to lawful government or court requests
To improve WESTMERE
We may analyse how customers use the Site to:
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understand Site performance
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improve navigation
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improve product pages
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understand checkout behaviour
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diagnose technical issues
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understand which products or content interest customers
Where cookies or consent are required for this activity, we use them in accordance with your choices.
Marketing
If you choose to receive marketing, we may use your contact information to send:
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new product announcements
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collection releases
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offers
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promotions
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editorial or brand content
You can unsubscribe at any time.
Where required, advertising and marketing cookies are only activated after you provide consent.
OUR LEGAL BASES FOR PROCESSING
Depending on the circumstances and applicable law, we may process personal information because:
It is necessary to perform a contract.
For example, processing an order, delivering it or handling a return.
We have a legal obligation.
For example, maintaining accounting records or responding to lawful requests.
We have a legitimate interest.
For example, protecting the Site, preventing fraud or improving our services where those interests do not override your rights.
You have given consent.
For example, certain marketing, analytics or advertising activities where consent is legally required.
Where processing is based on consent, you may withdraw that consent at any time.
SHOPIFY
WESTMERE is hosted on Shopify.
Shopify processes personal information to provide the platform, checkout, payment, fraud prevention and commerce services used by WESTMERE.
Shopify may receive information such as:
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contact details
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device information
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IP address
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shopping and order activity
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payment-related information
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interaction with Shopify services such as Shop or Shop Pay
You can learn more by reviewing the Shopify Consumer Privacy Policy.
Privacy requests relating directly to Shopify services can also be made through the Shopify Privacy Portal.
WHO WE SHARE PERSONAL INFORMATION WITH
We share personal information only where reasonably necessary to operate WESTMERE, fulfil orders, protect the business or comply with law.
Shopify
Shopify hosts the Site and processes commerce and customer information on our behalf and for its own applicable purposes.
Payment providers
Payment providers receive information needed to:
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process payments
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issue refunds
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prevent fraud
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verify transactions
Fulfilment partners
Where orders are prepared by third-party fulfilment partners, we provide only the information needed to fulfil the order.
This may include:
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customer name
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delivery address
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order details
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contact information needed for delivery
Shipping carriers
Delivery providers receive information required to deliver and track orders.
Customer support and communication providers
We may use third parties to provide:
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customer service tools
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email delivery
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transactional messages
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newsletter services
Analytics providers
Where permitted and subject to your cookie choices, analytics providers may receive information about how the Site is used.
Advertising partners
Where consent or applicable law permits, advertising partners may receive identifiers or activity information used to:
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measure campaigns
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understand advertising performance
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provide targeted or personalised advertising
These partners may include platforms such as Google, Meta and TikTok where WESTMERE uses their services.
SALE OR SHARING OF PERSONAL INFORMATION
WESTMERE does not sell personal information for money.
However, certain US privacy laws may use terms such as “sale”, “sharing” or “targeted advertising” to describe some advertising-related data transfers.
Where those rules apply, eligible customers may opt out using:
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the data-sharing or privacy choices page available through the Site
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Cookie Preferences
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the cookie banner
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or by contacting us
We will not discriminate against you for exercising a privacy right.
INTERNATIONAL DATA TRANSFERS
WESTMERE is operated by a company registered in the United Kingdom, but Shopify, payment providers, fulfilment partners, carriers and other service providers may operate in other countries.
Your information may therefore be processed outside your country of residence.
Examples include transfers necessary to:
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fulfil an international order
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process payment
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provide cloud hosting
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prevent fraud
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deliver customer support
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provide analytics or advertising services
Where required by law, international transfers are made using recognised legal safeguards, such as:
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adequacy decisions
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standard contractual clauses
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the UK International Data Transfer Agreement
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other legally approved mechanisms
Where a transfer is necessary to perform your purchase contract, such as giving delivery information to an international fulfilment provider, we may rely on that necessity where the law permits.
HOW LONG WE KEEP INFORMATION
We do not keep personal information indefinitely.
Retention depends on why the information was collected and any legal or operational requirements.
Typical retention periods include:
Order, transaction and accounting records
Generally up to 7 years where required for accounting, tax or legal purposes.
Customer service correspondence
Generally up to 3 years after our last interaction, unless a longer period is reasonably necessary for a dispute or legal requirement.
Marketing preferences
We retain your current subscription status while you receive marketing.
We may retain a record of consent, unsubscribe or objection for a reasonable additional period so we can demonstrate and respect your preference.
Cookies
Cookie retention varies by cookie and is explained in our Cookie Policy.
When information is no longer required, we may delete, anonymise or securely dispose of it.
COOKIES AND SIMILAR TECHNOLOGIES
WESTMERE uses cookies and similar technologies to operate and improve the Site.
These may include:
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strictly necessary cookies
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preference cookies
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analytics cookies
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advertising or marketing cookies
Where consent is legally required, non-essential cookies are not activated until you provide consent.
You can change your choices using Cookie Preferences.
More information is available in our Cookie Policy.
YOUR PRIVACY RIGHTS
Depending on where you live, you may have the right to:
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know what personal information we collect
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receive information about how it is used
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request access to information we hold about you
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request correction of inaccurate or incomplete information
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request deletion of information in certain circumstances
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restrict certain processing
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object to certain processing
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withdraw consent
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request data portability where applicable
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unsubscribe from direct marketing
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opt out of certain targeted advertising
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opt out of certain “sale” or “sharing” activities where applicable
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complain to a privacy regulator
Some rights are subject to legal exceptions.
MAKING A PRIVACY REQUEST
To exercise a privacy right, email:
Please clearly explain what you are requesting.
We may ask for information reasonably necessary to verify your identity before completing the request.
This is intended to protect customer information from unauthorised access.
Where applicable law specifies a response period, we will respond within that period.
UNITED KINGDOM
Customers whose personal information is subject to UK data protection law have rights including, where applicable:
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the right to be informed
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access
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rectification
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erasure
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restriction of processing
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objection
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data portability
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withdrawal of consent
You may also complain to the Information Commissioner’s Office (ICO).
We would appreciate the opportunity to address your concern first.
UNITED STATES
Privacy rights vary by US state.
Residents of certain states may have rights to:
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know or access personal information
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correct inaccurate information
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request deletion
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receive information about categories of information collected or disclosed
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opt out of certain targeted advertising
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opt out of certain “sale” or “sharing” activities
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limit certain uses of sensitive information where applicable
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use an authorised agent where permitted
Where available, use the privacy controls on the Site or contact:
AUSTRALIA
Where applicable, WESTMERE handles personal information in accordance with Australian privacy requirements, including the Australian Privacy Principles.
Eligible individuals may have rights to request access to and correction of personal information.
Concerns may also be raised with the Office of the Australian Information Commissioner (OAIC) where applicable.
CANADA
Where applicable, WESTMERE handles personal information in accordance with Canadian privacy requirements, including PIPEDA and relevant provincial law.
Depending on applicable law, Canadian customers may have rights to:
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understand why personal information is collected
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access personal information held about them
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request correction of inaccurate information
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challenge an organisation's privacy practices
Concerns may also be raised with the Office of the Privacy Commissioner of Canada where applicable.
WESTMERE does not currently deliver to Quebec.
MARKETING EMAILS
If you subscribe to marketing from WESTMERE, we may send information about products, launches, offers and brand content.
Every marketing email includes a way to unsubscribe.
You may also unsubscribe by contacting:
Unsubscribing from marketing does not stop transactional emails relating to orders or customer service.
AUTOMATED FRAUD SCREENING
Shopify, payment providers and other commerce partners may use automated tools to evaluate transactions for potential fraud or security risks.
If an order is cancelled because of automated fraud screening and you believe the decision was incorrect, contact us.
We may review the available information where appropriate.
WESTMERE does not otherwise intend to make decisions based solely on automated processing that produce legal or similarly significant effects about customers.
SECURITY
We use reasonable organisational and technical measures intended to protect personal information.
These may include:
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encrypted connections
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access controls
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secure commerce infrastructure
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reputable payment providers
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fraud prevention tools
No internet-based system can be guaranteed to be completely secure.
If a data breach occurs and the law requires notification, we will take the steps required by applicable law.
CHILDREN
WESTMERE is intended for adults.
We do not knowingly collect personal information from children under 18.
If you believe a child has provided personal information to WESTMERE, contact us so we can investigate and take appropriate action.
THIRD-PARTY LINKS
The Site may contain links to websites or services operated by third parties.
Their privacy practices are governed by their own policies.
WESTMERE is not responsible for the privacy practices of unrelated third-party websites.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes in:
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our services
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our providers
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technology
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legal requirements
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privacy practices
The latest revision date appears at the top of this Policy.
Where a change is significant and the law requires it, we may provide additional notice on the Site or through another appropriate method.
QUESTIONS OR COMPLAINTS
For questions, privacy requests or concerns:
We will make reasonable efforts to address your concern.
CONTACT
ALX GLOBAL ECOM LIMITED
trading as WESTMERE
Company number: 16775534
275 New North Road
London
N1 7AA
United Kingdom
Email: